A server-rendered content platform that grew a B2B marketplace from 120 to 4,800 indexed pages in 90 days, with automated schema.org structured data and llms.txt endpoints that make its pages citable by AI answer engines.
Direct Business Impact
"Grew indexed pages from 120 to 4,800 in 90 days, lifted non-brand organic sessions 212% within two quarters, cut mobile LCP from 4.1s to 0.9s, and earned the brand recurring citations in AI answer engines for its core category queries."
01 · Baseline Bottlenecks & Legacy Constraints
A B2B marketplace served its entire catalog from a client-side React SPA, so crawlers received an empty HTML shell, pages took over 4 seconds to render on mobile, no structured data existed on any template, and the brand was never surfaced by ChatGPT, Perplexity, or Google AI Overviews for the category terms it competed on.
Key Deliverables & Milestones
3 Highlights
Server-side rendering & edge caching to a sub-1s LCP budget
Automated JSON-LD structured data (FAQPage, HowTo, BreadcrumbList)
AEO answer blocks plus llms.txt & llms-full.txt for AI citation
