Social Media Manager

About the Role

We want someone who treats social as a growth channel, not a posting chore. You will own the content calendar end to end: what we say, where we say it, and what it returns. Weblaud sells engineering services to a technical B2B audience, so the bar is credibility — you will be turning real project work, architecture decisions, and engineering insights into content that a CTO would actually stop scrolling for.

What You'll Do

• Own the content strategy and publishing calendar across LinkedIn, X, Instagram, and Facebook.
• Write posts, captions, and short-form scripts in Weblaud’s voice for a technical B2B audience.
• Work with design and engineering to turn case studies and technical insights into social-ready content.
• Grow followers, engagement, and inbound leads against agreed monthly targets.
• Run and optimise paid social campaigns within budget.
• Report on performance monthly with real analysis of what to change, not just screenshots of metrics.

What We're Looking For

• 2-4 years managing social accounts for a brand or agency, ideally B2B or tech.
• Demonstrable growth results — bring numbers and the story behind them.
• Excellent written English; you will be writing copy that ships without heavy editing.
• Hands-on with scheduling and analytics tooling (Buffer, Hootsuite, Meta Business Suite, or similar).
• Working knowledge of paid social setup, targeting, and budget management.
• Enough technical literacy to write credibly about software engineering topics.